• Firefly Digital

Why a website for your Bar/Restaurant is CRUCIAL

Having a website for your bar or restaurant is key to getting the most out of your business. Whether you offer the best menu items or the most 'instagrammable' atmosphere, a website can turn some foot traffic into the large crowds you deserve.

Characteristics of a Successful Bar or Restaurant Website

1. Great user experience and navigation

Have you ever been so frustrated by a website’s design that you left it almost immediately? It’s actually more common than you think! That’s why there’s nothing more important than having a website that’s easy and simple to use. Generally, you want to ensure that scrolling, clicking, and finding content is simple and quick.

2. Mobile-friendly design

According to Statista, over 52% of all website traffic worldwide comes from mobile devices. That’s more than half of all internet users. As a result, ensuring that your bar or restaurant’s website is also optimized for every mobile device is necessary for keeping prospective customers on your site. With a statistic as high as this, you can’t solely rely on desktop and laptop users. To get the most out of your investment, you must verify that your website can be used easily on every device including mobile, tablets and desktops etc.

3. Fast page speed

It is estimated that 40% of users will leave a webpage if not fully loaded within 3 seconds. So, in order to retain prospective customers, you should keep your website running as fast as possible. When building your website, your developer should optimise all images, use browser caching, and keep redirects to a minimum. Firefly Digital will generally aim for a site load speed of under 2 seconds, depending on the site type and content. It is important to note that load times vary for mobile devices as these are generally slower at processing information than computers and therefore take an extra couple of seconds.

4. High quality content

When writing any content for your website, style, grammar, and formatting are all essential to draw in potential customers. For the highest quality content, you want to keep all sentences and paragraphs short, easy to read, and grammatically correct. Even the slightest mistake or error, could turn off anyone from wanting to visit your bar or restaurant.

5. An effective contact page

Once a user is interested in your establishment, the next thing that comes to mind is its location. Where is it? Is it close to me? How do I get there? With an effective contact page that’s easy to read, users will be more likely to visit your business. Not having enough information can lead to confusion and missed opportunities.

Potential customers, especially those who’ve never been to your bar or restaurant, often have a lot of questions as well. The best thing to do in this case is to also include an email address, phone number, and contact form. On a whole, the more accessible you are to the public, the better it is for your bottom line. You could also add an FAQ section to your website to give your customers the answer they need, there and then.

Next, let’s get back to the bigger story. Why is having a website for your bar or restaurant so crucial? Let's keep reading...

Top 8 Reasons why Restaurants and Bars Need Websites

1) Search Visibility

Yes, word of mouth is great. Though, with no online presence at all, you’re making it harder and harder for customers to find you. Just think, how many people in 2021 are reaching for their phones and searching "Burger restaurant near me" or something along those lines to find a local place to eat. With an SEO-friendly website and high quality content, you could be receiving many more prospective customers than ever before. When you invest in search engine optimization strategies, you can show up for specific searches for your establishment. For instance, Google searches like “cocktail bar Liverpool” or “martinis London” could help customers find you quick and easy.

2) Menu Items

Picky eaters are everywhere! I will be honest, I am quite a picky eater myself. Not everyone can settle on general Italian restaurants or Mexican without seeing a menu first. This is especially true when visiting a restaurant as a group. People are inclined to check out what an establishment offers before visiting it. For instance, those with strict diets, vegetarians, or vegans are likely to check out menus ahead of time just in case. With no online menu, your potential customers cannot find this information!

3) Online Reservations

Not everyone loves talking on the phone or visiting a restaurant to make a simple reservation. With the ability to make online reservations, users can easily see if there’s an available table on the day and time of their choice. On top of that, this capability also reduces the amount of time your employees spend on the phone with customers. Instead of them checking for available tables and taking the time to book everything by hand, you can have the customer easily pick their own slot in line with your availability. This frees up the Staff member to complete other tasks in the pub itself like serving the food and drinks, doing the dishes and any other tasks you may have them on!

Furthermore, you can include extra information about guidelines on the same page. For example, if you have a maximum number of people for a reservation, you can make it clear. In addition, if you have more rules regarding large parties and corporate events, you can mention them. The more information you provide, the easier it is for everyone involved.

4) Brand Awareness

Good branding is necessary for increasing credibility, appealing to your target audience, and most importantly, standing out from the competition. The best way to create a unique brand is to focus on your logo design, website colours, and your mission statement. With a logo and website that matches the image you have for your business, you can easily appeal to the kind of crowds you desire. Is your bar a cool hangout for young adults? Or is it an upscale lounge? With the right branding, you can make this clear. Also, you can include an “about” page which can further help you write about yourself and your bar or restaurant.

5) News Updates & Promotions

Whether your website has a blog or news section or you have a monthly news letter, you can use it to provide your customers with helpful information. Do you have an event to promote? Do you have new drink specials? Did you receive any awards recently? With a section or page for news, you can promote all of these and more. Customers will be more likely to come to your pub or restaurant if they know about special events, promotions, and more ahead of time.

7) Photographs & Videos

What does your bar or restaurant look like? What is the vibe and decor like? Is it fancy, hip, historic, or modern-looking? With high quality photos and videos, you can really get more people in the door – those that appreciate what your atmosphere has to offer. Photos of your menu items and unique drinks can also drive more customers to your restaurant to try something that looks great. I love getting excited for a certain menu item before I have even visited the place, its all part of the experience!

8) Business & Holiday Hours

Whether it’s the holidays or a normal day of the week, it’s beneficial to include your hours or any changes to them on your website. That way, customers will have an easy time deciding if they can visit your bar or restaurant before closing. This will certainly decrease confusion and loss in potential visitors.

There we go! 8 Reasons your Bar or Restaurant should have a website. Firefly Digital provide professional Web Design to small businesses and are perfectly placed to get your business set up online from just £149 including an online reservation system and/or food ordering!

Get in touch today to find out more via contact@fireflydigitaluk.com or https://fireflydigitaluk.com

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