• Firefly Digital

The benefits of using a branded email address for business

When you own a business, you need to have a professional way of keeping in touch with your customers. For many small businesses, this is email or their branded social media pages. However have you thought about what email account you’re using for business? Your company’s email address says a lot about your business — after all, it’s the first thing customers see in their inboxes. The wrong email address can derail your marketing efforts. The solution? A branded email address with your business name in it.

Using a free email such as bobshandyman1234@gmail.com can make your company look less professional.

That’s why it’s always best to use an email address with your company’s distinct domain name in it.

A professional-looking email address gives you and your company more authority when you’re corresponding with existing and potential customers, helping you close the deal more often. For example, info@bobshandymanservices.com

What a professional email address delivers

In 2021, your email address could be the first thing a customer sees.

When your company interacts with clients online, it’s important to instill confidence in them that they can trust your brand. Whether the person you’re messaging is looking for more information about your products and services or wants to complain about a bad experience they had, every aspect of the interaction needs to be positive.

But using an email address that end with “@hotmail.com” can give consumers the impression that you’re not serious. They might even wonder if the email is coming from a legitimate business.

Here are some of the benefits to setting up a branded email address for your business:

Better Branding

Using the domain of your company’s website in your email address will help the customer remember the name of your company and your web address. If they see your web address on a sign, they can quickly guess your business name.

Using this domain name for your website and all company email addresses helps boost brand awareness, integrating your company’s efforts into one consistent strategy.

More auhtority

Anyone can create a free email account. In fact, most of your customers and your average Joe probably have free email accounts. Branded email will also increase your credibility when responding to customer complaints or managing online business reviews.

If your business uses the same type of email account as your consumers, you’re not really positioning yourself as an authority in the eyes of your consumers.

Having a branded email address shows you’re serious enough to own a domain name and a matching email account.

This means you’re not just another person using free email. You represent a real company that means business.

Less distraction

Using domains like “outlook.com.com” and “gmail.com” in your email address promotes those companies rather than yours. Regardless of what industry your company is in, your email address will be tied to another company’s identity if you continue to use a personal (ie. free) email address.

With your own domain-based email, you’ll reinforce your business identity with every email you send. One glance will tell loyal customers this is a message they want to read.

Better results

Your email marketing campaign isn’t going to get very far if it comes from a free email address.

Using a personal email address can quickly derail your email marketing, because some of your users might inadvertently delete it. Mass emails sent from a free address could easily end up in the recipient’s spam folder.

You’ve worked hard to collect these email addresses and you don’t want to lose subscribers by looking like spam. A branded email address will give your campaign the legs it needs to grow your base of subscribers.

Business email addresses are available from just £8 per mont as add ons to our website plans ! Get in touch today to see how we can help you improve your brand image.

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