• Firefly Digital

Do I really need a website for my business?

If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one? Surely Facebook or Instagram is enough?

The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses which inevitbly leads in increased revenue and growth. Not convinced? We’ve collected ten of the biggest benefits your small business can receive from even a simple website.

10 Reasons Why Your Business Needs A Website

1. A Website makes you look professional

84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles such as Facebook or Twitter. Your website is also the perfect place to tie all of your platforms together. Offering one central location for all your services/products, information and more.

Beyond that, having your own website lets you create a branded email address (e.g. diana@yoursite.com) which adds a level of professionalism to all of your communications that "yourbusiness@gmail.com" simply does not offer!

2. You can display your best reviews and testimonials prominently on your website

Displaying your best reviews and/or testimonials prominently on your website is a great way to show your customers you mean business and that your service is truly first class. If your business has appeared in articles from newspapers or popular local blogs, you can also feature those on your site too.

3. Your website can attract new customers through Google

A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers onto your website. Firefly Digital help take care of your SEO needs to ensure your website is built to rank well on search engines.

4. You can clearly showcase your products and services

You can show potential customers what they’ll get when they work with you by displaying high-quality visuals on your website, showing your product/service in action. Some companies choose to hire a professional photographer just for their website images to give the best impression possible.

You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location and what your brand is all about!

5. A website is no longer hard (or expensive) to obtain

With Firefly Digital, you can have a fully branded website with all of your services live and serving your customers from as little as 24 hours. Not only that, but the entire service is availble from just £99! Gone are the days of needing the pay thousands to specialist developers to get your small business online.

See our plans here or contact us on contact@fireflydigitaluk.com

6. A website ensures your success over the long term

In 2020, almost 4.66 billion people (60% of the global population) use the Internet, and more and more people are getting online.

Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.

So to stay competitive in this increasingly digital world, your business needs to get online.

7. Gain Competitive Advantage

The recently published Verisign report shows that 93 percent of consumers use the Internet for research before making a purchase. Consumers want to be informed about their purchasing decisions— what they buy and from whom they buy. Without a website, you risk losing customers to businesses already taking advantage of the online marketplace. If you’re in direct competition with another business that has a website, your competitor has a clear advantage—especially if they are effectively marketing their website. A website can help level the playing field.

8. A website is an important part of online marketing

We all know how hectic and time-consuming traditional forms of marketing like the print release, print ads, and flyers are. They cost you a fortune and demand a lot of effort. Still, the results are not up to the mark. Alternatively, they cost a lot to out source so you dont have to deal with the trouble!

Online marketing, on the other hand, is less expensive and more effective. It can get you more results with less hard work, and hence is a much better alternative if you want to get things done faster and more efficiently.

Now, while online marketing can be an effective option to promote your business, it doesn’t really matter if you don’t have a website. A website will be the final destination where you will be sending your customers from different channels like Social media, blogging, email marketing, and video channels.

9. Your Customers Expect It

Your tech-savvy customers expect you to have a website to find more information about your business. As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages. Think of it this way, your website delivers your marketing message 24 hours, 365 days in a year! Apart from e-commerce websites, most professional websites are information-oriented and try to solve visitors’ pain points.

10. Fading Social Media Reach

If you think having a page on social media is enough to attract new customers, think again. It is not enough to have a Facebook page, because every other business has it. Facebook claims that people in 2018 spent 50 million fewer hours on Facebook than they did the year before. Therefore, many companies are now switching to building websites instead of relying on social media networks only. While social media networks have the potential to increase business, banking just on them can be a huge mistake that can cost in the years to come.

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